I think what separates earlier instances of “bringback” culture from the one we’re currently in is that this one feels much more permanent. It was the least-watched Grammy broadcast of all time.” This past year didn’t do much better - viewership for the 2022 ceremony, according to the LA Times, brought a 4% gain, with about 9.6 million total viewers. In 2021, “viewership for the ceremony collapsed 53% from the previous year - from 18.7 million to 8.8 million. Ten years ago, he writes, 40 million people tuned into the Grammy Awards. Ironically, Gioia points to a music industry dinosaur to help prove his point around how little listeners care about new music these days. The 1983 reggae hit has achieved nearly 2 million new streams thanks to Stranger Things, bringing its Spotify total to nearly 70 million. Musical Youth’s “Pass The Dutchie” is also getting tons of new streams thanks to it essentially being the theme song to a Stranger Things stoner character named Argyle (played by Eduardo Franco). “Running Up That Hill” - a forever bop, indeed - wasn’t the only older song to experience a huge bump these past few weeks. It remains at #1 on the weekly version of the same chart (with 57,221,016 streams between June 3-9) and #3 on Billboard’s Global chart, right behind “As It Was” and Bad Bunny and Chencho Corleone’s “Me Porto Bonito.” There’s been a trickle-down effect, too, to Bush’s entire catalog, with Billboard reporting that it has earned 20.6 million US on-demand streams, a 2,506% gain from the previous week. Although it’s currently sitting at #2 behind Harry Styles’ “As It Was,” “Running Up That Hill” spent most of last week at #1 on Spotify’s Daily Top Songs Global chart.